UK SOFTWARE PROFILE
GetResponse
Email and lifecycle marketing with increasingly sophisticated automation and ecommerce tools on higher plans.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Marketing automation ↗
44–100/100 documented fit44% evidence coverageCompare in this category ↗Ecommerce marketing ↗
32–100/100 documented fit32% evidence coverageCompare in this category ↗Pricing & practicalities
Model your total cost ↗Published starting point
Email marketing
US$19.00Starter · month at starting contact tier · monthly billing
excl. VAT
Starter displayed US$19/month; annual commitment and growing contact bands change the bill.
Check current price ↗Marketing automation
US$19.00Starter · month at starting contact tier · monthly billing
excl. VAT
Starter displayed US$19/month; annual commitment and growing contact bands change the bill.
Check current price ↗Ecommerce marketing
US$19.00Starter · month at starting contact tier · monthly billing
excl. VAT
Starter displayed US$19/month; annual commitment and growing contact bands change the bill.
Check current price ↗Consider before choosing
- The entry plan has one custom automation and limited AI uses.
- SMS and AI product recommendations are listed at Enterprise level; UK SMS routing still needs confirmation.
Connected workflows
- Ecommerce integrations
- API
- Web events
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
BEHIND THE AI CLAIM
AI capabilities
AI email and subject creation is supplemented by advanced recommendations on Enterprise.
Documented capabilities
- Email generation
- Subject suggestions
- Product recommendations on Enterprise
Plans, limits & questions
- Starter lists three AI email/subject uses.
- Enterprise capabilities require a scoped quotation.
Feature-by-feature evidence
Email marketing — 20 scored checks
| Capability & demo question | GetResponse50–100/100 documented fit |
|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | ✓ Supported Email builder supports reusable designed messages. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | ✓ Supported Signup-triggered welcome sequences are supported. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ✓ Supported The plan table includes DKIM authentication. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | ✓ Supported Marketer includes A/B testing. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ✓ Supported APIs expose newsletter statistics, tracked clicks, contacts and custom reports. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | ✓ Supported Product boxes and recommendations connect store content. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ✓ Supported Inbox, dark-mode and test-send previews are listed. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | ✓ Supported Export contacts, saved segments and engagement/report data through dedicated endpoints. 5.0 / 5.0 pointsEvidence ↗ |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | ✓ Supported AI drafts email and subject content with plan allowances. 5.0 / 5.0 pointsEvidence ↗ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ✓ Supported Perfect Timing uses recipient engagement. 5.0 / 5.0 pointsEvidence ↗ |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Marketing automation — 20 scored checks
| Capability & demo question | GetResponse44–100/100 documented fit |
|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | ✓ Supported Journeys respond to purchase and custom events. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | ✓ Supported Conditional workflows split customer journeys. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | ✓ Supported Wait supports durations, set dates and contact-local timing. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | ✓ Supported Each element shows entered, current and departed contact counts. 7.0 / 7.0 pointsEvidence ↗ |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | ✓ Supported Behaviour and tags update eligible groups. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | ✓ Supported Automation can add, subtract, replace or clear contact scores. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | ✓ Supported Automation paths can be tested. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ✓ Supported Wait can restrict onward processing to selected weekdays and times. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Ecommerce marketing — 20 scored checks
| Capability & demo question | GetResponse32–100/100 documented fit |
|---|---|
Core workflowStore and order synchronisation7.0 points availableAsk in the demoConnect a supported store and inspect a customer, order and product record. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowAbandoned-basket recovery7.0 points availableAsk in the demoTrigger a reminder after a test basket is left incomplete. | ✓ Supported Abandoned-basket recovery is offered on Marketer. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowPost-purchase workflows7.0 points availableAsk in the demoStart a follow-up from a completed order. | ✓ Supported Purchase events trigger follow-up journeys. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowPurchase-based customer segments7.0 points availableAsk in the demoSelect repeat buyers by spend or purchase history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowAttributed revenue reporting7.0 points availableAsk in the demoInspect a campaign's attributed orders and reporting window. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthBrowse-abandonment journeys4.0 points availableAsk in the demoTrigger a message from viewed products without a basket. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthUnique discount codes4.0 points availableAsk in the demoGenerate or sync a customer-specific code and show expiry rules. | ✓ Supported Unique promotional codes are supported. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthProduct recommendation blocks4.0 points availableAsk in the demoPopulate an email with products chosen for that customer. | ✓ Supported Enterprise offers AI product recommendations. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthBack-in-stock messaging4.0 points availableAsk in the demoNotify an eligible subscriber when a product becomes available. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthWin-back or replenishment4.0 points availableAsk in the demoTrigger a message based on time since purchase. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthPurchase-sensitive reminder suppression4.0 points availableAsk in the demoComplete the order and verify further basket reminders stop. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCoordinated email and SMS4.0 points availableAsk in the demoRun email and SMS steps from the same shopping journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTargeted forms or pop-ups4.0 points availableAsk in the demoShow different signup offers based on visitor or page conditions. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthJourney or campaign experiments4.0 points availableAsk in the demoRun a split and compare orders as well as clicks. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthCustomer lifecycle or value analysis4.0 points availableAsk in the demoIdentify high-value and lapsed customer groups from order history. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder and engagement data export5.0 points availableAsk in the demoExport relevant customer events for independent analysis. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthStore or team access controls5.0 points availableAsk in the demoRestrict who can change campaigns or access store customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted commerce content5.0 points availableAsk in the demoDraft editable product-focused email or message content. | ✓ Supported AI drafts marketing email content. 5.0 / 5.0 pointsEvidence ↗ |
AIPredictive customer or product decisions5.0 points availableAsk in the demoShow churn, next-purchase or product recommendations driven by customer data. | ✓ Supported Enterprise recommendations use AI. 5.0 / 5.0 pointsEvidence ↗ |
AIAI commerce audience or analysis5.0 points availableAsk in the demoBuild an order-based audience or interpret store campaign results in natural language. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.