UK BUYER’S GUIDE · 10 PRODUCTS
Email marketing
Can you send the right message, stop inappropriate follow-ups and explain the outcome at contact level?
Compare campaign creation, audience decisions, delivery controls and the evidence needed to improve the next send.
YOUR SHORTLIST STARTS HERE
Compare the options.
Highest documented score first. Fit adds up the 20 feature checks below, including AI, across documented plans. Entry prices may exclude scored capabilities. The upper end of a range represents unverified points.
10 of 10 products · Highest documented score first
| Product / good fit for | Pricing context | Documented fit | Next step |
|---|---|---|---|
 Mailchimp UK businesses wanting familiar email production with progressively deeper automation and audience tools. | Request pricingcontacts and monthly sends VAT basis not stated quote | 72–100/100 documented fit72% evidence coverage | Details ↗ |
 Omnisend Online retailers wanting a joined-up set of common shopping journeys. | £0.00month within free allowances VAT not applicable free | 51–100/100 documented fit51% evidence coverage | Details ↗ |
 Pulseem Teams seeking coordinated customer messaging and willing to verify the UK commercial and delivery setup. | Request pricingUK account and channel usage VAT basis not stated quote | 51–100/100 documented fit51% evidence coverage | Details ↗ |
 GetResponse Businesses combining newsletters, forms and online-store recovery journeys. | US$19.00month at starting contact tier excl. VAT monthly | 50–100/100 documented fit50% evidence coverage | Details ↗ |
 Dotdigital Retail and established marketing teams coordinating several channels and data sources. | Request pricingplatform plus channel usage VAT basis not stated quote | 40–100/100 documented fit40% evidence coverage | Details ↗ |
 ActiveCampaign Teams building branching customer journeys across marketing and sales. | Request pricingcontact band and channel package VAT basis not stated quote | 35–100/100 documented fit35% evidence coverage | Details ↗ |
 Brevo Teams coordinating email with transactional events and WhatsApp follow-ups. | Request pricingconfigured contact/send volume VAT basis not stated quote | 35–100/100 documented fit35% evidence coverage | Details ↗ |
 Force24 UK teams managing longer buying cycles and wanting hands-on launch support. | Request pricingplatform and support scope VAT basis not stated quote | 30–100/100 documented fit30% evidence coverage | Details ↗ |
 Klaviyo Retailers able to connect reliable customer, product and order events. | Request pricingactive profile and messaging volume VAT basis not stated quote | 16–100/100 documented fit16% evidence coverage | Details ↗ |
Spotler Marketing Cloud Spotler Marketing Cloud B2B teams that want UK support and connected lead nurturing. | Request pricingselected products and usage VAT basis not stated quote | 12–100/100 documented fit12% evidence coverage | Details ↗ |
Prices retain their original currency, billing basis and VAT status. Check the evidence and plan requirements before buying.
| Capability & demo question | Mailchimp72–100/100 documented fit | Omnisend51–100/100 documented fit | Pulseem51–100/100 documented fit | GetResponse50–100/100 documented fit | Dotdigital40–100/100 documented fit | ActiveCampaign35–100/100 documented fit | Brevo35–100/100 documented fit | Force2430–100/100 documented fit | Klaviyo16–100/100 documented fit | Spotler Marketing Cloud12–100/100 documented fit |
|---|---|---|---|---|---|---|---|---|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Email designs and templates are supported. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Newsletter design is documented in the product and AI overview. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Email builder supports reusable designed messages. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Drag-and-drop campaigns and templates are documented. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Reusable email templates and responsive design studio are documented. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Personalised newsletters and campaign creation are documented. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | ✓ Supported Nested AND/OR conditions combine engagement and purchase criteria; advanced segments refresh automatically. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Click and purchase groups update automatically. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Supplier confirmed rolling click segments excluding purchasers; public URL provides product context. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Behaviour and order segmentation is documented; the precise rolling exclusion demo needs confirmation. 0.0–7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Automatically refreshed groups are documented; the exact combined click/purchase rule needs confirmation. 0.0–7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Combined engagement and purchase conditions update in real time. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Smart segmentation is documented; the exact rolling purchase-exclusion test is unverified. 0.0–7.0 / 7.0 pointsEvidence ↗ |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | ✓ Supported Signup triggers, delays and email actions build timed welcome sequences. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Signup triggers can start a sequence of delayed email messages. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Supplier confirmed timed welcome journeys with click/purchase branches. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Signup-triggered welcome sequences are supported. 7.0 / 7.0 pointsEvidence ↗ | ✓ Supported Welcome journeys are provided. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Start-audience conditions can feed timed welcome email stages. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Triggered email campaigns are documented; detailed welcome timing needs a demo. 0.0–7.0 / 7.0 pointsEvidence ↗ |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | ✓ Supported Reports show successful deliveries, clicks, bounces and unsubscribes, with recipient-level activity views. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Supplier confirmed contact-level delivery, clicks, bounces and unsubscribes. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Campaign reporting is documented; exact recipient-event export needs validation. 0.0–7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Recipient-level delivery, engagement, bounces and unsubscribes are accessible by contact ID or email. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Delivery and campaign dashboards are described; contact-level export unverified. 0.0–7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | ✓ Supported Unsubscribes block marketing within an audience; separate audiences need coordinated suppression. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Automated campaign recipients must retain an eligible list subscription. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ✓ Supported Marketing email stages check subscription preferences; configure the audience type correctly. 7.0 / 7.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ✓ Supported Authenticate a sending domain using provider-supplied DNS records. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported The plan table includes DKIM authentication. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported A/B testing is listed. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Marketer includes A/B testing. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Subject-line and content testing are documented. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ✓ Supported Show or hide content using audience fields, groups or tags. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Conditional blocks are listed. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Conditional message content is listed on eligible plans. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported If statements show or hide email sections based on recipient data. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | ✓ Supported Conditional paths and timed or condition-based waits personalise follow-up journeys. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Conditional splits combine message behaviour, customer properties and trigger events. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Supplier confirmed conditional follow-ups after waits and purchase events. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Decision nodes can wait for engagement then branch by click or purchase conditions. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Wait and If/Else actions branch on engagement or tracked events. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Delayed click decisions route engaged contacts differently from non-clickers. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ✓ Supported Map custom audience fields and update existing contacts; deduplication is audience-specific. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Data validation is documented; duplicate-import behaviour needs testing. 0.0–4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ✓ Supported Retrieve recipient opens, clicks and bounces; response includes email and audience identifiers. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Supplier confirmed recipient reporting through the API. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported APIs expose newsletter statistics, tracked clicks, contacts and custom reports. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported The contact statistics API returns sends, clicks, bounces, delivery and unsubscribe events in bounded date windows. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Product boxes and recommendations connect store content. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Customer order and behavioural data support personalisation. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Configure conversion exit conditions and a delay before repeat entry. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ✓ Supported Authors can prepare campaigns while send and schedule permissions remain with higher roles. 4.0 / 4.0 pointsEvidence ↗ | ✓ Supported Content creators can prepare content but cannot send or schedule live campaigns. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Require a different authorised user to approve an email campaign before sending. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points | ✓ Supported Content creators can prepare content but cannot send or schedule live campaigns. 4.0 / 4.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ✓ Supported Preview desktop/mobile rendering and send test emails before launch. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Inbox, dark-mode and test-send previews are listed. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Inbox previews and testing have plan allowances. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | ✓ Supported Export recipients grouped by campaign activity, including clicks, bounces and unsubscribes. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Export contacts, saved segments and engagement/report data through dedicated endpoints. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Export campaign recipients filtered as clickers, openers or bounce groups; completion is asynchronous. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | ✓ Supported Intuit AI drafts email content from prompts in the campaign editor. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported AI drafts email content. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported PulsyAI generates editable newsletter copy and design. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported AI drafts email and subject content with plan allowances. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported Content Agent creates channel-specific messaging. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported AI assists campaign creation. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported Aura drafts subjects and email content. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported AI Wizard generates content and layouts. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Generative content support is described for marketing. 5.0 / 5.0 pointsEvidence ↗ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ✓ Supported Predicts campaign sending time; unavailable for automated email messages. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Machine learning selects recipient send times from engagement. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported Perfect Timing uses recipient engagement. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Predictive sending is listed. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported Send Time Optimisation uses recipient engagement. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Prompts create audiences from behaviour. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported Pulsy analyst answers campaign and audience questions. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Segment Agent builds audiences from natural-language requests. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported AI can suggest segments and support reporting. 5.0 / 5.0 pointsEvidence ↗ | ✓ Supported Aura creates segments from instructions. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points | ✓ Supported Segments AI translates audience instructions. 5.0 / 5.0 pointsEvidence ↗ | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Focus on up to three products →ASK BETTER QUESTIONS
Before you buy email marketing software.
What to look for
- Start with a small sample containing unsubscribed, inactive and recently purchasing contacts.
- Test list portability before importing your full database.
- Compare reporting definitions, particularly clicks, privacy-inflated opens and revenue attribution.
What changes the cost
- Billable contacts versus monthly email allowance.
- Advanced automation, dedicated sending infrastructure and onboarding.
- Additional users, transactional email and AI usage.
What to watch out for
- Treating email opens as proof a person read the message.
- Paying twice for duplicate contacts across separate audiences.
- Assuming a provider guarantees inbox placement.
Common questions
Why is segmentation tested with purchases?
It exposes whether marketing can react to connected business data, rather than only contact tags.
Is AI included in the score?
Yes, three observable AI checks carry 15 points. Unverified features stay unknown.
Can a global provider suit a UK business?
Yes, but confirm the agreement, support availability, billing and processing arrangements for your account.