UK SOFTWARE PROFILE
Force24
A Leeds-based marketing automation provider combining its platform with implementation and strategic support for considered-purchase journeys.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Marketing automation ↗
48–100/100 documented fit48% evidence coverageCompare in this category ↗SMS marketing ↗
22–100/100 documented fit22% evidence coverageCompare in this category ↗Pricing & practicalities
Model your total cost ↗Published starting point
Email marketing
Request pricingCustom proposal · platform and support scope · quote billing
VAT basis not stated
Request a proposal matching database, channel and support requirements.
Check current price ↗Marketing automation
Request pricingCustom proposal · platform and support scope · quote billing
VAT basis not stated
Request a proposal matching database, channel and support requirements.
Check current price ↗SMS marketing
Request pricingCustom proposal · platform and support scope · quote billing
VAT basis not stated
Request a proposal matching database, channel and support requirements.
Check current price ↗Consider before choosing
- Price the service scope as well as the software.
- Specific journey controls and API reporting should be demonstrated.
- AI intent marketing is not proof of every predictive workflow.
Connected workflows
- App marketplace
- CRM integration
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
BEHIND THE AI CLAIM
AI capabilities
AI Wizard assists with content, images and layouts. The platform also positions intent spotting as a core use case.
Documented capabilities
- AI content generation
- Image and layout assistance
Plans, limits & questions
- Detailed predictive model inputs and usage caps were not verified.
- Do not infer autonomous workflow construction from AI marketing language.
Feature-by-feature evidence
Email marketing — 20 scored checks
| Capability & demo question | Force2430–100/100 documented fit |
|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | ✓ Supported Reusable email templates and responsive design studio are documented. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | ? Not verified Automatically refreshed groups are documented; the exact combined click/purchase rule needs confirmation. 0.0–7.0 / 7.0 pointsEvidence ↗ |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | ✓ Supported Start-audience conditions can feed timed welcome email stages. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | ? Not verified Delivery and campaign dashboards are described; contact-level export unverified. 0.0–7.0 / 7.0 pointsEvidence ↗ |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | ✓ Supported Marketing email stages check subscription preferences; configure the audience type correctly. 7.0 / 7.0 pointsEvidence ↗ |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | ✓ Supported Delayed click decisions route engaged contacts differently from non-clickers. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ? Not verified Data validation is documented; duplicate-import behaviour needs testing. 0.0–4.0 / 4.0 pointsEvidence ↗ |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | ✓ Supported AI Wizard generates content and layouts. 5.0 / 5.0 pointsEvidence ↗ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Marketing automation — 20 scored checks
| Capability & demo question | Force2448–100/100 documented fit |
|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | ✓ Supported Triggered activity and journeys are documented. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | ✓ Supported Instant or delayed decisions route contacts by behaviour and customer data. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | ✓ Supported Delay for a duration, until a date, or within an allowed sending window. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ✓ Supported Email and personalised SMS are included in the platform. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | ? Not verified Segment and campaign reports are documented; node-level detail unverified. 0.0–7.0 / 7.0 pointsEvidence ↗ |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ✓ Supported Choose one-time entry or repeat enrolment after a minimum entry/completion interval. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | ✓ Supported Automated segments update from real-time data. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | ✓ Supported Lead scoring is documented. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified CRM-connected sales/marketing alignment is described; assignment rules need a demo. 0.0–4.0 / 4.0 pointsEvidence ↗ |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ✓ Supported Send windows restrict days, hours and contacts processed per hour. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ✓ Supported Marketing stages respect subscription preferences; transactional stages intentionally use different rules. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
SMS marketing — 20 scored checks
| Capability & demo question | Force2422–100/100 documented fit |
|---|---|
Core workflowBulk campaign sending7.0 points availableAsk in the demoSend a scheduled campaign to a selected contact group. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowPersonalised message fields7.0 points availableAsk in the demoPreview personalised content for several contacts before sending. | ✓ Supported SMS content can be personalised. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowDelivery-status reporting7.0 points availableAsk in the demoInspect delivered and failed message statuses for individual recipients. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTwo-way SMS handling7.0 points availableAsk in the demoReceive a customer reply and show where staff respond. | ✓ Supported Enable replies using the designated number; alphanumeric sender names cannot receive replies. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowOperational opt-out suppression7.0 points availableAsk in the demoSend an opt-out reply and show the next campaign excludes the number. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthDocumented UK sender options4.0 points availableAsk in the demoShow the UK number or sender ID options available on the proposed contract. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTargeted audience selection4.0 points availableAsk in the demoSelect customers using attributes or connected events. | ✓ Supported Automated contact groups support targeting. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthScheduling and time controls4.0 points availableAsk in the demoSchedule a send and cancel it before dispatch. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEncoding and segment costs4.0 points availableAsk in the demoPreview the charge when a long message or emoji changes the number of segments. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTracked message links4.0 points availableAsk in the demoShow recipient-level link clicks without claiming SMS-open tracking. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthProgrammatic sending4.0 points availableAsk in the demoSend a message from an API and retrieve the result. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and reply webhooks4.0 points availableAsk in the demoReceive asynchronous status or inbound-reply events in another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based SMS journeys4.0 points availableAsk in the demoTrigger a reminder or recovery message from customer activity. | ✓ Supported SMS messages can be triggered. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthShared reply ownership4.0 points availableAsk in the demoAssign an incoming reply to the right colleague. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthSpend visibility or limits4.0 points availableAsk in the demoShow usage charges and the account's available credit or spend control. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessaging permissions5.0 points availableAsk in the demoRestrict campaign sending or access to sensitive contact lists. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthRecipient-level export5.0 points availableAsk in the demoExport campaign recipients with statuses and timestamps. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted SMS drafting5.0 points availableAsk in the demoDraft and edit a concise message for a named audience. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted audience selection5.0 points availableAsk in the demoBuild or recommend an SMS audience using customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI messaging insight5.0 points availableAsk in the demoAsk the system to interpret campaign results or suggest a next step. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.