Woodpecker
UK SOFTWARE PROFILE
Woodpecker
Woodpecker organises prospect outreach around connected mailboxes, scheduled follow-ups and reply handling. Conditional paths react to engagement or prospect fields. The central inbox gathers replies, while an agency option separates client work. Integrations and agency management need additional budget.
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One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Pricing & practicalities
Model your total cost ↗Published starting point
Request pricing
Cold email · per configured prospect allowance/month · monthly billing
excl. VAT
Base calculator price did not render reliably. Integrations add $20/month; Agency Panel adds $27 per active client/month, excluding VAT.
Check current price ↗Consider before choosing
- Central inbox is not a collaborative helpdesk
- API costs extra
- Per-client agency charge
- Base calculator price needs confirmation
Connected workflows
- HubSpot
- Pipedrive
- Calendly
- Zapier
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
Plans and feature boundaries
The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.
| Plan | Published price | Documented inclusions | Limits and conditions |
|---|---|---|---|
| Cold email Plan source ↗ | Confirm price monthly · Confirm billing unit in source |
| Prospect-based pricing; unlimited team members and connected mailboxes. |
| Cold email + Agency Panel Plan source ↗ | Confirm price monthly · Confirm billing unit in source |
| Configured base plus $27 per active client/month. |
BEHIND THE AI CLAIM
AI capabilities
Draft writing and reply-interest classification support human outreach.
Documented capabilities
- Email drafts
- Sentiment labels with manual correction
Plans, limits & questions
- Uncertain replies remain unclassified
- Research grounding and forced approval unverified
Feature-by-feature evidence
Cold email and sales outreach — 20 scored checks
| Capability & demo question | Woodpecker82–97/100 documented fit |
|---|---|
Core workflowImport prospects and custom fields4.0 points availableAsk in the demoImport a contact file and map named personalisation fields. Demonstrate this with a test prospect. | ✓ Supported CSV/XLSX prospect fields. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowEmail verification4.0 points availableAsk in the demoValidate addresses and identify invalid or risky recipients before sending. Demonstrate this with a test prospect. | ✓ Supported Address verification included. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCross-campaign duplicate protection6.0 points availableAsk in the demoPrevent a prospect from receiving overlapping sequences or honour a shared suppression record. Demonstrate this with a test prospect. | ✓ Supported Global blacklist and cross-campaign pauses. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthRecipient preview and missing-field guard6.0 points availableAsk in the demoInspect an individual recipient's rendered email and detect missing variables before release. Demonstrate this with a test prospect. | ◐ Limited Missing-variable guard; recipient rendering needs demonstration. 3.0 / 6.0 pointsEvidence ↗ |
Core workflowTimed follow-up sequences5.0 points availableAsk in the demoSchedule a series with configurable waiting periods. Demonstrate this with a test prospect. | ✓ Supported Messages and timed follow-ups. 5.0 / 5.0 pointsEvidence ↗ |
Core workflowStop or pause on reply5.0 points availableAsk in the demoCancel later automated steps when a human reply is detected. Demonstrate this with a test prospect. | ✓ Supported Replies stop; out-of-office can pause. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthConditional sequence paths7.5 points availableAsk in the demoRoute follow-ups using engagement, a meeting outcome or prospect data. Demonstrate this with a test prospect. | ✓ Supported Engagement and prospect-field branches. 7.5 / 7.5 pointsEvidence ↗ |
Workflow depthControlled message experiments7.5 points availableAsk in the demoSplit prospects between variants and report variant outcomes. Demonstrate this with a test prospect. | ✓ Supported Up to five message variants. 7.5 / 7.5 pointsEvidence ↗ |
Core workflowMailbox pacing and schedules4.0 points availableAsk in the demoSet sending intervals, daily caps or working-hour windows. Demonstrate this with a test prospect. | ✓ Supported Sending limits and pacing. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowSending-domain diagnostics4.0 points availableAsk in the demoCheck sender authentication or delivery configuration. Demonstrate this with a test prospect. | ✓ Supported Domain authentication checks listed. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthManaged mailbox warm-up6.0 points availableAsk in the demoConfigure and inspect mailbox warm-up separately from prospect sends. Demonstrate this with a test prospect. | ✓ Supported Mailbox warm-up available. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthBounce or mailbox-health safeguards6.0 points availableAsk in the demoPause, restrict or alert on deteriorating mailbox or bounce health. Demonstrate this with a test prospect. | ? Not verified Not verified. 0.0–6.0 / 6.0 pointsEvidence ↗ |
Core workflowCentralised reply management4.0 points availableAsk in the demoReview replies from connected sending accounts in one place. Demonstrate this with a test prospect. | ✓ Supported Centralised replies; assignment/internal notes absent. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowCampaign outcome reporting4.0 points availableAsk in the demoInspect sent, reply and bounce results with campaign context. Demonstrate this with a test prospect. | ✓ Supported Statistics and individual activity. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPortable data and event integration6.0 points availableAsk in the demoExport identifiable lead outcomes and exchange campaign data through a documented API or events. Demonstrate this with a test prospect. | ✓ Supported CSV results; paid API/webhooks add-on. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthTeam or client access boundaries6.0 points availableAsk in the demoRestrict a team member or client to the intended campaign or workspace data. Demonstrate this with a test prospect. | ✓ Supported Agency client separation and restricted access. 6.0 / 6.0 pointsEvidence ↗ |
AIAI message drafting3.0 points availableAsk in the demoGenerate or revise an outreach draft. Demonstrate this with a test prospect. | ✓ Supported AI email drafts. 3.0 / 3.0 pointsEvidence ↗ |
AIAI reply categorisation3.0 points availableAsk in the demoClassify incoming replies by intent or sentiment for follow-up. Demonstrate this with a test prospect. | ✓ Supported Manually correctable sentiment. 3.0 / 3.0 pointsEvidence ↗ |
AIRecipient-grounded AI personalisation4.5 points availableAsk in the demoGenerate content using identified prospect fields or researched source context. Demonstrate this with a test prospect. | ? Not verified Recipient-research grounding unverified. 0.0–4.5 / 4.5 pointsEvidence ↗ |
AIHuman review before AI outreach4.5 points availableAsk in the demoReview AI-generated messages or campaign changes before they are launched. Demonstrate this with a test prospect. | ? Not verified Forced AI launch approval unverified. 0.0–4.5 / 4.5 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.