Snov.io
UK SOFTWARE PROFILE
Snov.io
Snov.io combines prospect finding, verification and outreach. Sequences support engagement conditions, mailbox rotation and reply stops. Credits, recipients and warm-up slots impose separate limits. Advanced experiments, integrations and collaboration require the appropriate tier.
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One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Pricing & practicalities
Model your total cost ↗Published starting point
US$39.00
Starter · per workspace/month · monthly billing
VAT basis not stated
Starter $39 monthly: 1,000 credits, 5,000 recipients, three warm-up slots. LinkedIn costs $69 per slot/month.
Check current price ↗Consider before choosing
- Separate credit and recipient allowances
- LinkedIn costs extra
- Pro feature gates
- Verification consumes credits
Connected workflows
- HubSpot
- Pipedrive
- Zapier
- Make
- Calendly
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
Plans and feature boundaries
The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.
| Plan | Published price | Documented inclusions | Limits and conditions |
|---|---|---|---|
| Starter Plan source ↗ | USD 39 monthly · Confirm billing unit in source |
| 1,000 credits; 5,000 recipients; three warm-up slots. |
| Pro S Plan source ↗ | USD 99 monthly · Confirm billing unit in source |
| 5,000 credits; 25,000 recipients; unlimited warm-up slots. |
BEHIND THE AI CLAIM
AI capabilities
AI Studio drafts from a product and audience brief.
Documented capabilities
- Outreach drafts
- Reply sentiment
Plans, limits & questions
- Prospect research grounding unverified
- Enrichment and usage allowances vary
Feature-by-feature evidence
Cold email and sales outreach — 20 scored checks
| Capability & demo question | Snov.io90–100/100 documented fit |
|---|---|
Core workflowImport prospects and custom fields4.0 points availableAsk in the demoImport a contact file and map named personalisation fields. Demonstrate this with a test prospect. | ✓ Supported Imported personalised prospect lists. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowEmail verification4.0 points availableAsk in the demoValidate addresses and identify invalid or risky recipients before sending. Demonstrate this with a test prospect. | ✓ Supported Verification uses credits. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCross-campaign duplicate protection6.0 points availableAsk in the demoPrevent a prospect from receiving overlapping sequences or honour a shared suppression record. Demonstrate this with a test prospect. | ✓ Supported Exclude other active campaign recipients. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthRecipient preview and missing-field guard6.0 points availableAsk in the demoInspect an individual recipient's rendered email and detect missing variables before release. Demonstrate this with a test prospect. | ✓ Supported Missing-variable review and fallbacks. 6.0 / 6.0 pointsEvidence ↗ |
Core workflowTimed follow-up sequences5.0 points availableAsk in the demoSchedule a series with configurable waiting periods. Demonstrate this with a test prospect. | ✓ Supported Visual timed follow-ups. 5.0 / 5.0 pointsEvidence ↗ |
Core workflowStop or pause on reply5.0 points availableAsk in the demoCancel later automated steps when a human reply is detected. Demonstrate this with a test prospect. | ✓ Supported Default reply stop. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthConditional sequence paths7.5 points availableAsk in the demoRoute follow-ups using engagement, a meeting outcome or prospect data. Demonstrate this with a test prospect. | ✓ Supported Engagement and meeting conditions. 7.5 / 7.5 pointsEvidence ↗ |
Workflow depthControlled message experiments7.5 points availableAsk in the demoSplit prospects between variants and report variant outcomes. Demonstrate this with a test prospect. | ✓ Supported A/B testing on Pro. 7.5 / 7.5 pointsEvidence ↗ |
Core workflowMailbox pacing and schedules4.0 points availableAsk in the demoSet sending intervals, daily caps or working-hour windows. Demonstrate this with a test prospect. | ✓ Supported Rotation and mailbox limits. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowSending-domain diagnostics4.0 points availableAsk in the demoCheck sender authentication or delivery configuration. Demonstrate this with a test prospect. | ✓ Supported Sender DNS configuration documented. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthManaged mailbox warm-up6.0 points availableAsk in the demoConfigure and inspect mailbox warm-up separately from prospect sends. Demonstrate this with a test prospect. | ✓ Supported Three Starter slots; unlimited Pro. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthBounce or mailbox-health safeguards6.0 points availableAsk in the demoPause, restrict or alert on deteriorating mailbox or bounce health. Demonstrate this with a test prospect. | ✓ Supported High bounce rate pauses campaigns. 6.0 / 6.0 pointsEvidence ↗ |
Core workflowCentralised reply management4.0 points availableAsk in the demoReview replies from connected sending accounts in one place. Demonstrate this with a test prospect. | ✓ Supported Unibox centralises replies. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowCampaign outcome reporting4.0 points availableAsk in the demoInspect sent, reply and bounce results with campaign context. Demonstrate this with a test prospect. | ✓ Supported Recipient outcomes reported. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPortable data and event integration6.0 points availableAsk in the demoExport identifiable lead outcomes and exchange campaign data through a documented API or events. Demonstrate this with a test prospect. | ? Not verified Pro API; full outcome portability unverified. 0.0–6.0 / 6.0 pointsEvidence ↗ |
Workflow depthTeam or client access boundaries6.0 points availableAsk in the demoRestrict a team member or client to the intended campaign or workspace data. Demonstrate this with a test prospect. | ✓ Supported Full permissions and member reporting on Pro. 6.0 / 6.0 pointsEvidence ↗ |
AIAI message drafting3.0 points availableAsk in the demoGenerate or revise an outreach draft. Demonstrate this with a test prospect. | ✓ Supported Product/audience-based drafting. 3.0 / 3.0 pointsEvidence ↗ |
AIAI reply categorisation3.0 points availableAsk in the demoClassify incoming replies by intent or sentiment for follow-up. Demonstrate this with a test prospect. | ✓ Supported Sentiment analysis listed. 3.0 / 3.0 pointsEvidence ↗ |
AIRecipient-grounded AI personalisation4.5 points availableAsk in the demoGenerate content using identified prospect fields or researched source context. Demonstrate this with a test prospect. | ? Not verified Individual research grounding unverified. 0.0–4.5 / 4.5 pointsEvidence ↗ |
AIHuman review before AI outreach4.5 points availableAsk in the demoReview AI-generated messages or campaign changes before they are launched. Demonstrate this with a test prospect. | ✓ Supported Review draft and campaign before launch. 4.5 / 4.5 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.