Smartlead
UK SOFTWARE PROFILE
Smartlead
Smartlead centres outreach on mailbox infrastructure and a shared reply workspace. Its API exposes campaign and lead outcomes for connected operations. Higher packages change verification, storage and client allowances. SmartDelivery adds placement and authentication diagnostics.
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One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Pricing & practicalities
Model your total cost ↗Published starting point
US$39.00
Base · per workspace/month · monthly billing
VAT basis not stated
Base $39/month includes 6,000 sends and 2,000 stored contacts.
Check current price ↗Consider before choosing
- Base excludes CRM and client workspaces
- Verification allowances vary
- SmartDelivery commercial conditions need checking
- AI launch approval unverified
Connected workflows
- Slack
- Google Sheets
- API/webhooks
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
Plans and feature boundaries
The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.
| Plan | Published price | Documented inclusions | Limits and conditions |
|---|---|---|---|
| Base Plan source ↗ | USD 39 monthly · Confirm billing unit in source |
| 6,000 sends; 2,000 contacts; verification extra. |
| Pro Plan source ↗ | USD 94 monthly · Confirm billing unit in source |
| 90,000 sends; 30,000 contacts; verification extra. |
| Unlimited Smart Plan source ↗ | USD 174 monthly · Confirm billing unit in source |
| 150,000 sends; unlimited storage; 50,000 verified prospects. |
| Prime Plan source ↗ | USD 379 monthly · Confirm billing unit in source |
| 500,000 sends; unlimited storage; 170,000 verified prospects; three client workspaces. |
BEHIND THE AI CLAIM
AI capabilities
Reply classification and account-context assistance are documented.
Documented capabilities
- Reply intent labels
- Account-context recommendations
Plans, limits & questions
- Accuracy claims not independently tested
- Mandatory action approval and quotas unverified
Feature-by-feature evidence
Cold email and sales outreach — 20 scored checks
| Capability & demo question | Smartlead67–100/100 documented fit |
|---|---|
Core workflowImport prospects and custom fields4.0 points availableAsk in the demoImport a contact file and map named personalisation fields. Demonstrate this with a test prospect. | ✓ Supported API lead records and custom fields. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowEmail verification4.0 points availableAsk in the demoValidate addresses and identify invalid or risky recipients before sending. Demonstrate this with a test prospect. | ✓ Supported Verification depends on tier/add-on. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCross-campaign duplicate protection6.0 points availableAsk in the demoPrevent a prospect from receiving overlapping sequences or honour a shared suppression record. Demonstrate this with a test prospect. | ✓ Supported Unsubscribe and domain-block endpoints. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthRecipient preview and missing-field guard6.0 points availableAsk in the demoInspect an individual recipient's rendered email and detect missing variables before release. Demonstrate this with a test prospect. | ? Not verified Preview and missing-field safeguard unverified. 0.0–6.0 / 6.0 pointsEvidence ↗ |
Core workflowTimed follow-up sequences5.0 points availableAsk in the demoSchedule a series with configurable waiting periods. Demonstrate this with a test prospect. | ✓ Supported Configurable campaign sequences. 5.0 / 5.0 pointsEvidence ↗ |
Core workflowStop or pause on reply5.0 points availableAsk in the demoCancel later automated steps when a human reply is detected. Demonstrate this with a test prospect. | ✓ Supported Reply-based stop conditions. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthConditional sequence paths7.5 points availableAsk in the demoRoute follow-ups using engagement, a meeting outcome or prospect data. Demonstrate this with a test prospect. | ? Not verified Arbitrary conditional branches unverified. 0.0–7.5 / 7.5 pointsEvidence ↗ |
Workflow depthControlled message experiments7.5 points availableAsk in the demoSplit prospects between variants and report variant outcomes. Demonstrate this with a test prospect. | ? Not verified Controlled variant allocation unverified. 0.0–7.5 / 7.5 pointsEvidence ↗ |
Core workflowMailbox pacing and schedules4.0 points availableAsk in the demoSet sending intervals, daily caps or working-hour windows. Demonstrate this with a test prospect. | ✓ Supported Campaign schedule and sending settings. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowSending-domain diagnostics4.0 points availableAsk in the demoCheck sender authentication or delivery configuration. Demonstrate this with a test prospect. | ✓ Supported SmartDelivery SPF/DKIM/DMARC checks. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthManaged mailbox warm-up6.0 points availableAsk in the demoConfigure and inspect mailbox warm-up separately from prospect sends. Demonstrate this with a test prospect. | ✓ Supported Warm-up pools available. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthBounce or mailbox-health safeguards6.0 points availableAsk in the demoPause, restrict or alert on deteriorating mailbox or bounce health. Demonstrate this with a test prospect. | ✓ Supported Placement tests and spam alerts. 6.0 / 6.0 pointsEvidence ↗ |
Core workflowCentralised reply management4.0 points availableAsk in the demoReview replies from connected sending accounts in one place. Demonstrate this with a test prospect. | ✓ Supported Reply assignment and internal notes. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowCampaign outcome reporting4.0 points availableAsk in the demoInspect sent, reply and bounce results with campaign context. Demonstrate this with a test prospect. | ✓ Supported Lead and campaign statistics. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthPortable data and event integration6.0 points availableAsk in the demoExport identifiable lead outcomes and exchange campaign data through a documented API or events. Demonstrate this with a test prospect. | ✓ Supported CSV identifiable outcomes, history and webhooks. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthTeam or client access boundaries6.0 points availableAsk in the demoRestrict a team member or client to the intended campaign or workspace data. Demonstrate this with a test prospect. | ✓ Supported Tier-dependent client workspaces. 6.0 / 6.0 pointsEvidence ↗ |
AIAI message drafting3.0 points availableAsk in the demoGenerate or revise an outreach draft. Demonstrate this with a test prospect. | ? Not verified Detailed draft-writing controls unverified. 0.0–3.0 / 3.0 pointsEvidence ↗ |
AIAI reply categorisation3.0 points availableAsk in the demoClassify incoming replies by intent or sentiment for follow-up. Demonstrate this with a test prospect. | ✓ Supported Correctable AI reply categories. 3.0 / 3.0 pointsEvidence ↗ |
AIRecipient-grounded AI personalisation4.5 points availableAsk in the demoGenerate content using identified prospect fields or researched source context. Demonstrate this with a test prospect. | ? Not verified Account context claimed; prospect-grounded generation unverified. 0.0–4.5 / 4.5 pointsEvidence ↗ |
AIHuman review before AI outreach4.5 points availableAsk in the demoReview AI-generated messages or campaign changes before they are launched. Demonstrate this with a test prospect. | ? Not verified Mandatory AI approval unverified. 0.0–4.5 / 4.5 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.