Metricool
UK SOFTWARE PROFILE
Metricool
Metricool organises publishing and analytics by brand, with a free entry plan and higher tiers for teams. Advanced adds roles, client approval, the API and a BI connector. MCP access and the traditional API have different eligibility rules.
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One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Pricing & practicalities
Model your total cost ↗Published starting point
US$25.00
Starter (5 brands) · account / month · monthly billing
excl. VAT
Monthly price for 5 brands; the annual-prepayment equivalent is advertised at $20/month. VAT is extra where applicable.
Check current price ↗Consider before choosing
- X requires an add-on
- Team roles need Advanced
- Brand limits are not user limits
Connected workflows
- Canva
- Google Drive
- Looker Studio
- Zapier
- Make
- MCP
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
Plans and feature boundaries
The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.
| Plan | Published price | Documented inclusions | Limits and conditions |
|---|---|---|---|
| Free Plan source ↗ | USD 0 free · account / month |
| 1 brand; 20 scheduled posts/month; 30 days analytics |
| Starter Plan source ↗ | USD 25 monthly · account / month |
| 5-brand option; fair-use publishing limits |
| Advanced Plan source ↗ | USD 67 monthly · account / month |
| 15-brand option |
BEHIND THE AI CLAIM
AI capabilities
An AI drafting assistant and MCP connection support connected social workflows.
Documented capabilities
- Drafting
- MCP access to connected data
- AI reporting options
Plans, limits & questions
- API requires Advanced/Custom
- AI allowances and add-ons vary
- Confirm third-party MCP approval settings
Feature-by-feature evidence
Social media management — 20 scored checks
| Capability & demo question | Metricool86–98/100 documented fit |
|---|---|
Core workflowMulti-network calendar5.0 points availableAsk in the demoDemonstrate multi-network calendar with our own account and explain limits, permissions and the required plan. | ✓ Supported Schedule across supported networks. 5.0 / 5.0 pointsEvidence ↗ |
Core workflowMedia and design workflow5.0 points availableAsk in the demoDemonstrate media and design workflow with our own account and explain limits, permissions and the required plan. | ✓ Supported Google Drive and Canva integrate with paid workflows. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthBulk or recurring scheduling7.5 points availableAsk in the demoDemonstrate bulk or recurring scheduling with our own account and explain limits, permissions and the required plan. | ✓ Supported Bulk scheduling is listed; fair use applies. 7.5 / 7.5 pointsEvidence ↗ |
Workflow depthMandatory publishing approvals7.5 points availableAsk in the demoDemonstrate mandatory publishing approvals with our own account and explain limits, permissions and the required plan. | ✓ Supported Content Creators must submit posts for review on Advanced/Custom. 7.5 / 7.5 pointsEvidence ↗ |
Core workflowShared social inbox4.0 points availableAsk in the demoDemonstrate shared social inbox with our own account and explain limits, permissions and the required plan. | ✓ Supported Inbox covers supported comments and messages. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowReusable replies4.0 points availableAsk in the demoDemonstrate reusable replies with our own account and explain limits, permissions and the required plan. | ✓ Supported Saved answers are documented in the inbox tools. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthBrand and keyword listening6.0 points availableAsk in the demoDemonstrate brand and keyword listening with our own account and explain limits, permissions and the required plan. | ? Not verified Broad web/keyword listening outside connected profiles is not established. 0.0–6.0 / 6.0 pointsEvidence ↗ |
Workflow depthAutomated DM workflows6.0 points availableAsk in the demoDemonstrate automated dm workflows with our own account and explain limits, permissions and the required plan. | ✓ Supported Flows automate supported social interactions; current offer conditions can change. 6.0 / 6.0 pointsEvidence ↗ |
Core workflowPost and audience analytics4.0 points availableAsk in the demoDemonstrate post and audience analytics with our own account and explain limits, permissions and the required plan. | ✓ Supported Post and audience analytics are included. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowExportable reports4.0 points availableAsk in the demoDemonstrate exportable reports with our own account and explain limits, permissions and the required plan. | ✓ Supported Starter includes PDF/PPT reports. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthCompetitor comparisons6.0 points availableAsk in the demoDemonstrate competitor comparisons with our own account and explain limits, permissions and the required plan. | ✓ Supported Competitor profile comparison is listed. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthAPI or BI connector6.0 points availableAsk in the demoDemonstrate api or bi connector with our own account and explain limits, permissions and the required plan. | ✓ Supported Advanced adds API and Data Studio connector. 6.0 / 6.0 pointsEvidence ↗ |
Core workflowSeparate client brands4.0 points availableAsk in the demoDemonstrate separate client brands with our own account and explain limits, permissions and the required plan. | ✓ Supported Plans organise a specified number of brands. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowRoles and permissions4.0 points availableAsk in the demoDemonstrate roles and permissions with our own account and explain limits, permissions and the required plan. | ✓ Supported Advanced supports role management. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthExternal client review6.0 points availableAsk in the demoDemonstrate external client review with our own account and explain limits, permissions and the required plan. | ✓ Supported External reviewers can approve by email. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthAction audit history6.0 points availableAsk in the demoDemonstrate action audit history with our own account and explain limits, permissions and the required plan. | ? Not verified A complete administrative action audit is not verified. 0.0–6.0 / 6.0 pointsEvidence ↗ |
AIAI drafting3.0 points availableAsk in the demoDemonstrate ai drafting with our own account and explain limits, permissions and the required plan. | ✓ Supported AI writing assistant is available even on Free. 3.0 / 3.0 pointsEvidence ↗ |
AIGrounded AI analysis3.0 points availableAsk in the demoDemonstrate grounded ai analysis with our own account and explain limits, permissions and the required plan. | ✓ Supported MCP connects an assistant to Metricool data. 3.0 / 3.0 pointsEvidence ↗ |
AIAI publishing actions4.5 points availableAsk in the demoDemonstrate ai publishing actions with our own account and explain limits, permissions and the required plan. | ✓ Supported MCP workflows can prepare/schedule content; verify client permissions. 4.5 / 4.5 pointsEvidence ↗ |
AIAI approval controls4.5 points availableAsk in the demoDemonstrate ai approval controls with our own account and explain limits, permissions and the required plan. | ◐ Limited Native approvals are documented; enforcement across every external MCP client needs verification. 2.3 / 4.5 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.