Ahrefs
UK SOFTWARE PROFILE
Ahrefs
Ahrefs brings keyword, competitor and backlink research together with technical auditing and rank tracking. Current plans also expose API and MCP access, with row limits. The plan page rendered euro prices during review; these are not converted into invented US or UK prices.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Pricing & practicalities
Model your total cost ↗Published starting point
€119.00
Lite · account / month · monthly billing
VAT basis not stated
Public page displayed €119/month. Confirm local currency, taxes and term; the documented default rank refresh is weekly.
Check current price ↗Consider before choosing
- Weekly default rank refresh
- Additional users cost extra
- Several AI/reporting functions are add-ons
Connected workflows
- Google Search Console
- Looker Studio
- MCP
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
Plans and feature boundaries
The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.
| Plan | Published price | Documented inclusions | Limits and conditions |
|---|---|---|---|
| Lite Plan source ↗ | EUR 119 monthly · account / month |
| 750 tracked keywords; 100,000 crawl credits; 1 user |
| Standard Plan source ↗ | EUR 229 monthly · account / month |
| 2,000 keywords; 500,000 crawl credits; 1 user |
BEHIND THE AI CLAIM
AI capabilities
AI content tools, prompt monitoring and MCP data access have separate allowances.
Documented capabilities
- Tracked AI prompts
- AI content assistance
- MCP server
Plans, limits & questions
- Content Kit and project boosts may cost extra
- Broad action approval controls not verified
Feature-by-feature evidence
SEO & AI search visibility — 20 scored checks
| Capability & demo question | Ahrefs93–97/100 documented fit |
|---|---|
Core workflowKeyword metrics5.0 points availableAsk in the demoDemonstrate keyword metrics with our own account and explain limits, permissions and the required plan. | ✓ Supported Keyword research is included. 5.0 / 5.0 pointsEvidence ↗ |
Core workflowCompetitor research5.0 points availableAsk in the demoDemonstrate competitor research with our own account and explain limits, permissions and the required plan. | ✓ Supported Site Explorer supports competitor analysis. 5.0 / 5.0 pointsEvidence ↗ |
Workflow depthKeyword clustering7.5 points availableAsk in the demoDemonstrate keyword clustering with our own account and explain limits, permissions and the required plan. | ✓ Supported Keyword clusters and intents are listed on Standard. 7.5 / 7.5 pointsEvidence ↗ |
Workflow depthBacklink gap analysis7.5 points availableAsk in the demoDemonstrate backlink gap analysis with our own account and explain limits, permissions and the required plan. | ✓ Supported Link Intersect supports competitor link research. 7.5 / 7.5 pointsEvidence ↗ |
Core workflowCountry and local tracking4.0 points availableAsk in the demoDemonstrate country and local tracking with our own account and explain limits, permissions and the required plan. | ✓ Supported Rank tracking supports selected locations. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowDevice segmentation4.0 points availableAsk in the demoDemonstrate device segmentation with our own account and explain limits, permissions and the required plan. | ✓ Supported Mobile and desktop ranks can be compared. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthDaily rank refresh6.0 points availableAsk in the demoDemonstrate daily rank refresh with our own account and explain limits, permissions and the required plan. | ◐ Limited The plan matrix specifies weekly updates; daily access is not established here. 3.0 / 6.0 pointsEvidence ↗ |
Workflow depthHistorical competitor tracking6.0 points availableAsk in the demoDemonstrate historical competitor tracking with our own account and explain limits, permissions and the required plan. | ✓ Supported Compare competitor visibility and ranking history. 6.0 / 6.0 pointsEvidence ↗ |
Core workflowCrawl and indexability checks4.0 points availableAsk in the demoDemonstrate crawl and indexability checks with our own account and explain limits, permissions and the required plan. | ✓ Supported Audit indexability, redirects and technical issues. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowExportable issue lists4.0 points availableAsk in the demoDemonstrate exportable issue lists with our own account and explain limits, permissions and the required plan. | ✓ Supported Export issues in CSV or ZIP. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthJavaScript rendering6.0 points availableAsk in the demoDemonstrate javascript rendering with our own account and explain limits, permissions and the required plan. | ✓ Supported Site Audit executes JavaScript. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthScheduled change monitoring6.0 points availableAsk in the demoDemonstrate scheduled change monitoring with our own account and explain limits, permissions and the required plan. | ✓ Supported Always-on audit options and crawl history are documented. 6.0 / 6.0 pointsEvidence ↗ |
Core workflowClient-ready reports4.0 points availableAsk in the demoDemonstrate client-ready reports with our own account and explain limits, permissions and the required plan. | ✓ Supported Report Builder is listed with per-plan limits. 4.0 / 4.0 pointsEvidence ↗ |
Core workflowSearch Console integration4.0 points availableAsk in the demoDemonstrate search console integration with our own account and explain limits, permissions and the required plan. | ✓ Supported Search Console reporting is documented. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthScheduled client reports6.0 points availableAsk in the demoDemonstrate scheduled client reports with our own account and explain limits, permissions and the required plan. | ✓ Supported Scheduled reports are available through the reporting add-on. 6.0 / 6.0 pointsEvidence ↗ |
Workflow depthDocumented API6.0 points availableAsk in the demoDemonstrate documented api with our own account and explain limits, permissions and the required plan. | ✓ Supported API row limits vary by plan. 6.0 / 6.0 pointsEvidence ↗ |
AIAI answer visibility3.0 points availableAsk in the demoDemonstrate ai answer visibility with our own account and explain limits, permissions and the required plan. | ✓ Supported Plans include a limited AI prompt-check allowance. 3.0 / 3.0 pointsEvidence ↗ |
AIAI content assistance3.0 points availableAsk in the demoDemonstrate ai content assistance with our own account and explain limits, permissions and the required plan. | ✓ Supported Content Kit is a separately priced AI writing/review option. 3.0 / 3.0 pointsEvidence ↗ |
AIAI access to account data4.5 points availableAsk in the demoDemonstrate ai access to account data with our own account and explain limits, permissions and the required plan. | ✓ Supported MCP exposes Ahrefs data within plan limits. 4.5 / 4.5 pointsEvidence ↗ |
AIAI action controls4.5 points availableAsk in the demoDemonstrate ai action controls with our own account and explain limits, permissions and the required plan. | ? Not verified End-to-end AI action governance was not established. 0.0–4.5 / 4.5 pointsEvidence ↗ |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.