UK SOFTWARE PROFILE
Moosend
Moosend combines email campaigns with behavioural segmentation and visual automation. Purchase and engagement inputs can drive connected paths. Campaign reporting includes recipient activity and commerce results. AI writing is distinct from the higher-tier audience-discovery functionality.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Marketing automation โ
43โ98/100 documented fit45% evidence coverageCompare in this category โPricing & practicalities
Model your total cost โPublished starting point
Pro ยท per contact allowance/month ยท monthly billing
VAT basis not stated
Live contact-based base price did not render reliably. Pro includes five team members; annual billing advertises 20% discount.
Check current price โConsider before choosing
- Exact entry price needs calculator confirmation
- Advanced AI and SSO are add-ons/higher-tier
- Second direct channel unverified
- Deep event/debug controls remain unverified
Connected workflows
- Slack
- Webhooks
- CRM data connections
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
Plans and feature boundaries
The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.
| Plan | Published price | Documented inclusions | Limits and conditions |
|---|---|---|---|
| Pro Plan source โ | Confirm price monthly ยท Confirm billing unit in source |
| Contact-based price; five team members. |
| Moosend+ Plan source โ | Confirm price quote ยท Confirm billing unit in source |
| Selected add-ons and negotiated allowances. |
| Enterprise Plan source โ | Confirm price quote ยท Confirm billing unit in source |
| Ten or more team members; negotiated service. |
BEHIND THE AI CLAIM
AI capabilities
AI Writer assists content; Audience Discovery segments commerce behaviour.
Documented capabilities
- Editable generated copy
- Product recommendations
- Audience discovery
Plans, limits & questions
- Advanced AI is plan/add-on dependent
- Natural-language account analysis unverified
Feature-by-feature evidence
Email marketing โ 20 scored checks
| Capability & demo question | Moosend60โ98/100 documented fit |
|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | โ Supported Reusable templates. 7.0 / 7.0 pointsEvidence โ |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | โ Supported Behavioural segments refresh. 7.0 / 7.0 pointsEvidence โ |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | โ Supported Onboarding automation recipe. 7.0 / 7.0 pointsEvidence โ |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | โ Supported Recipient activity reports. 7.0 / 7.0 pointsEvidence โ |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | โ Supported Unsubscribe-from-list workflow action. 7.0 / 7.0 pointsEvidence โ |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | โ Supported A/B testing listed. 4.0 / 4.0 pointsEvidence โ |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | โ Supported Engagement and purchase conditions. 4.0 / 4.0 pointsEvidence โ |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | โ Supported Commerce segmentation and recommendations. 4.0 / 4.0 pointsEvidence โ |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | โ Limited Report exports; event schema unverified. 2.5 / 5.0 pointsEvidence โ |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | โ Supported Editable AI Writer. 5.0 / 5.0 pointsEvidence โ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | โ Supported Audience Discovery uses commerce behaviour. 5.0 / 5.0 pointsEvidence โ |
โNot verifiedโ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Marketing automation โ 20 scored checks
| Capability & demo question | Moosend43โ98/100 documented fit |
|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | โ Supported Multiple event triggers. 7.0 / 7.0 pointsEvidence โ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | โ Supported AND/OR conditional logic. 7.0 / 7.0 pointsEvidence โ |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | โ Supported Time-interval waits. 7.0 / 7.0 pointsEvidence โ |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ? Not verified Not verified. 0.0โ7.0 / 7.0 pointsEvidence โ |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | โ Supported Built-in workflow metrics. 7.0 / 7.0 pointsEvidence โ |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | โ Supported Live-updating segments. 4.0 / 4.0 pointsEvidence โ |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | โ Supported Outbound webhooks. 4.0 / 4.0 pointsEvidence โ |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | โ Limited Split-flow component; allocation detail unverified. 2.0 / 4.0 pointsEvidence โ |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | ? Not verified AI content, not proven workflow construction. 0.0โ5.0 / 5.0 pointsEvidence โ |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | โ Supported Predictive audience discovery add-on. 5.0 / 5.0 pointsEvidence โ |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
โNot verifiedโ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.