๐Ÿ‡ฌ๐Ÿ‡ง UNITED KINGDOM EDITIONUK context. Clear evidence. Better decisions.
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UK SOFTWARE PROFILE

Moosend

Moosend combines email campaigns with behavioural segmentation and visual automation. Purchase and engagement inputs can drive connected paths. Campaign reporting includes recipient activity and commerce results. AI writing is distinct from the higher-tier audience-discovery functionality.

Evidence checked 20 Oct 2026 ยท Product-level research, not a hands-on review

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One product. Different jobs.

Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.

Pricing & practicalities

Model your total cost โ†—

Published starting point

Request pricing

Pro ยท per contact allowance/month ยท monthly billing
VAT basis not stated

Live contact-based base price did not render reliably. Pro includes five team members; annual billing advertises 20% discount.

Check current price โ†—

Consider before choosing

  • Exact entry price needs calculator confirmation
  • Advanced AI and SSO are add-ons/higher-tier
  • Second direct channel unverified
  • Deep event/debug controls remain unverified

Connected workflows

  • Slack
  • Webhooks
  • CRM data connections

Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.

Plans and feature boundaries

The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.

PlanPublished priceDocumented inclusionsLimits and conditions
Pro
Plan source โ†—
Confirm price
monthly ยท Confirm billing unit in source
  • Email
  • Automation
  • Reports
Contact-based price; five team members.
Moosend+
Plan source โ†—
Confirm price
quote ยท Confirm billing unit in source
  • Audience Discovery option
  • Transactional option
  • Custom reports/SSO options
Selected add-ons and negotiated allowances.
Enterprise
Plan source โ†—
Confirm price
quote ยท Confirm billing unit in source
  • Advanced bundle
  • Priority account support
Ten or more team members; negotiated service.

BEHIND THE AI CLAIM

AI capabilities

AI Writer assists content; Audience Discovery segments commerce behaviour.

Documented capabilities

  • Editable generated copy
  • Product recommendations
  • Audience discovery

Plans, limits & questions

  • Advanced AI is plan/add-on dependent
  • Natural-language account analysis unverified
AI evidence โ†—

Feature-by-feature evidence

Email marketing โ€” 20 scored checks

Inside the feature comparison

โœ“ Supported ยท โ— Limited ยท โˆ’ Not supported ยท ? Not verified

Email marketing: feature evidence and contribution to the score
Capability & demo questionMoosend60โ€“98/100 documented fit
Core workflowReusable email design7.0 points available
Ask in the demo

Build a branded newsletter and reuse a content block.

โœ“ Supported

Reusable templates.

7.0 / 7.0 pointsEvidence โ†—
Core workflowDynamic behavioural segments7.0 points available
Ask in the demo

Build a group that clicked a named email within 30 days but has not purchased; show it updates.

โœ“ Supported

Behavioural segments refresh.

7.0 / 7.0 pointsEvidence โ†—
Core workflowTriggered welcome sequence7.0 points available
Ask in the demo

Subscribe a test contact and start a timed welcome sequence.

โœ“ Supported

Onboarding automation recipe.

7.0 / 7.0 pointsEvidence โ†—
Core workflowContact-level campaign results7.0 points available
Ask in the demo

Identify who clicked, bounced or unsubscribed, rather than only a campaign total.

โœ“ Supported

Recipient activity reports.

7.0 / 7.0 pointsEvidence โ†—
Core workflowUnsubscribe and suppression handling7.0 points available
Ask in the demo

Unsubscribe a test contact and show they cannot receive the next marketing send.

โœ“ Supported

Unsubscribe-from-list workflow action.

7.0 / 7.0 pointsEvidence โ†—
Workflow depthCustom sending-domain authentication4.0 points available
Ask in the demo

Show how a customer-owned sending domain is authenticated.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthA/B campaign tests4.0 points available
Ask in the demo

Compare two subject lines with a defined winning measure.

โœ“ Supported

A/B testing listed.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthConditional content blocks4.0 points available
Ask in the demo

Show different offers within the same campaign based on a contact field.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthClick and purchase branches4.0 points available
Ask in the demo

Wait two days and send different follow-ups to clickers and purchasers.

โœ“ Supported

Engagement and purchase conditions.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthTopic-level preferences4.0 points available
Ask in the demo

Let a contact stop one topic while retaining another.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthControlled imports4.0 points available
Ask in the demo

Import an existing list with custom fields and identify duplicate records.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthAPI access to reporting4.0 points available
Ask in the demo

Retrieve campaign results or recipient events through an API.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthOrder or product data in emails4.0 points available
Ask in the demo

Insert a relevant product or order detail from a connected store.

โœ“ Supported

Commerce segmentation and recommendations.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthRe-entry and exit rules4.0 points available
Ask in the demo

Stop a sequence after conversion and define if a contact may re-enter.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthSending permissions4.0 points available
Ask in the demo

Separate the person drafting a campaign from someone allowed to send it.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthPreview and test-send workflow5.0 points available
Ask in the demo

Review desktop and mobile rendering and send a test before publication.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
Workflow depthPortable contacts and events5.0 points available
Ask in the demo

Export a segment and its relevant engagement records in a usable format.

โ— Limited

Report exports; event schema unverified.

2.5 / 5.0 pointsEvidence โ†—
AIEditable AI campaign content5.0 points available
Ask in the demo

Generate a subject or email from a brief, then edit it before sending.

โœ“ Supported

Editable AI Writer.

5.0 / 5.0 pointsEvidence โ†—
AIBehaviour-based send-time optimisation5.0 points available
Ask in the demo

Show how historic engagement changes an individual contact's send time.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIAI audience or campaign analysis5.0 points available
Ask in the demo

Create an audience or explain campaign performance through a natural-language prompt.

โœ“ Supported

Audience Discovery uses commerce behaviour.

5.0 / 5.0 pointsEvidence โ†—

โ€œNot verifiedโ€ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

Marketing automation โ€” 20 scored checks

Inside the feature comparison

โœ“ Supported ยท โ— Limited ยท โˆ’ Not supported ยท ? Not verified

Marketing automation: feature evidence and contribution to the score
Capability & demo questionMoosend43โ€“98/100 documented fit
Core workflowEvent-triggered entry7.0 points available
Ask in the demo

Enter a journey when a form, purchase or named event occurs.

โœ“ Supported

Multiple event triggers.

7.0 / 7.0 pointsEvidence โ†—
Core workflowConditional journey branches7.0 points available
Ask in the demo

Route contacts differently according to behaviour and profile data.

โœ“ Supported

AND/OR conditional logic.

7.0 / 7.0 pointsEvidence โ†—
Core workflowTimed waits7.0 points available
Ask in the demo

Pause a journey for a defined period before the next action.

โœ“ Supported

Time-interval waits.

7.0 / 7.0 pointsEvidence โ†—
Core workflowMultiple messaging channels7.0 points available
Ask in the demo

Send email and another channel within one coordinated journey.

? Not verified

Not verified.

0.0โ€“7.0 / 7.0 pointsEvidence โ†—
Core workflowJourney performance reporting7.0 points available
Ask in the demo

See how many contacts reached each step and where they stopped.

โœ“ Supported

Built-in workflow metrics.

7.0 / 7.0 pointsEvidence โ†—
Workflow depthConversion exit rules4.0 points available
Ask in the demo

Remove a contact from a sales reminder after purchase.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthRe-entry control4.0 points available
Ask in the demo

Set whether and when a contact can repeat the same journey.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthContinuously updated audiences4.0 points available
Ask in the demo

Change a contact's eligibility when their behaviour changes.

โœ“ Supported

Live-updating segments.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthLead or engagement scoring4.0 points available
Ask in the demo

Increase and decrease a score based on different actions.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthCRM handover4.0 points available
Ask in the demo

Assign a qualified lead and preserve the triggering context.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthExternal actions and webhooks4.0 points available
Ask in the demo

Trigger an external system and show the event payload.

โœ“ Supported

Outbound webhooks.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthRandomised journey split4.0 points available
Ask in the demo

Test two paths and compare the chosen outcome.

โ— Limited

Split-flow component; allocation detail unverified.

2.0 / 4.0 pointsEvidence โ†—
Workflow depthControlled send windows4.0 points available
Ask in the demo

Hold messages outside selected days or time windows.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthChannel consent enforcement4.0 points available
Ask in the demo

Block one channel after permission changes while preserving allowed actions.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthContact-frequency controls4.0 points available
Ask in the demo

Show how overlapping journeys avoid excessive messages.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthTest and execution history5.0 points available
Ask in the demo

Run a test contact and inspect the sequence of steps taken.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
Workflow depthJourney editing permissions5.0 points available
Ask in the demo

Restrict who can alter or activate a live journey.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIAI-assisted journey drafting5.0 points available
Ask in the demo

Describe a journey and inspect the generated steps before activation.

? Not verified

AI content, not proven workflow construction.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIPredictive timing or audience decisions5.0 points available
Ask in the demo

Demonstrate a predictive recommendation based on engagement or purchase data.

โœ“ Supported

Predictive audience discovery add-on.

5.0 / 5.0 pointsEvidence โ†—
AIAI-assisted performance analysis5.0 points available
Ask in the demo

Ask which journey step needs attention and inspect the supporting data.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—

โ€œNot verifiedโ€ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

Follow the evidence

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