UK SOFTWARE PROFILE
Kit
Kit focuses on creator newsletters, subscriber organisation and automated email sequences. Tags and saved segments serve different roles: tags can drive automation while segments update audience membership. Paid AI connectors expose real subscriber and campaign information to external assistants. Pro adds deeper experiments and reporting beyond Creator.
One product. Different jobs.
Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.
Marketing automation โ
50โ100/100 documented fit50% evidence coverageCompare in this category โPricing & practicalities
Model your total cost โPublished starting point
Creator ยท per month at 1,000 subscribers ยท monthly billing
VAT basis not stated
Creator $39/month for 1,000 subscribers; Pro $79/month. Annual payment advertises two months free.
Check current price โConsider before choosing
- Pro required for content A/B tests
- Segments cannot directly trigger automation
- Some purchase conditions need tag modelling
- AI access requires a paid plan and external client
Connected workflows
- MCP
- Webhooks
- Commerce integrations
Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.
Plans and feature boundaries
The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.
| Plan | Published price | Documented inclusions | Limits and conditions |
|---|---|---|---|
| Creator Plan source โ | USD 39 monthly ยท Confirm billing unit in source |
| 1,000 subscribers; two users. |
| Pro Plan source โ | USD 79 monthly ยท Confirm billing unit in source |
| 1,000 subscribers; unlimited users. |
BEHIND THE AI CLAIM
AI capabilities
Paid AI connectors allow account-grounded reading and editing.
Documented capabilities
- Campaign/subscriber analysis
- Broadcast and sequence drafts
- Contact changes
Plans, limits & questions
- External assistant required
- Broadcast send remains in Kit confirmation flow
- Sequence publishing has separate write controls
Feature-by-feature evidence
Email marketing โ 20 scored checks
| Capability & demo question | Kit68โ98/100 documented fit |
|---|---|
Core workflowReusable email design7.0 points availableAsk in the demoBuild a branded newsletter and reuse a content block. | โ Supported Reusable templates. 7.0 / 7.0 pointsEvidence โ |
Core workflowDynamic behavioural segments7.0 points availableAsk in the demoBuild a group that clicked a named email within 30 days but has not purchased; show it updates. | โ Supported Automatically refreshed segments. 7.0 / 7.0 pointsEvidence โ |
Core workflowTriggered welcome sequence7.0 points availableAsk in the demoSubscribe a test contact and start a timed welcome sequence. | โ Supported Form-triggered welcome sequences. 7.0 / 7.0 pointsEvidence โ |
Core workflowContact-level campaign results7.0 points availableAsk in the demoIdentify who clicked, bounced or unsubscribed, rather than only a campaign total. | โ Supported Identified opens and clicks. 7.0 / 7.0 pointsEvidence โ |
Core workflowUnsubscribe and suppression handling7.0 points availableAsk in the demoUnsubscribe a test contact and show they cannot receive the next marketing send. | โ Supported Account unsubscribe and reporting. 7.0 / 7.0 pointsEvidence โ |
Workflow depthCustom sending-domain authentication4.0 points availableAsk in the demoShow how a customer-owned sending domain is authenticated. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthA/B campaign tests4.0 points availableAsk in the demoCompare two subject lines with a defined winning measure. | โ Supported Subject tests; content tests on Pro. 4.0 / 4.0 pointsEvidence โ |
Workflow depthConditional content blocks4.0 points availableAsk in the demoShow different offers within the same campaign based on a contact field. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthClick and purchase branches4.0 points availableAsk in the demoWait two days and send different follow-ups to clickers and purchasers. | โ Limited Engagement conditions; purchase via tags. 2.0 / 4.0 pointsEvidence โ |
Workflow depthTopic-level preferences4.0 points availableAsk in the demoLet a contact stop one topic while retaining another. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthControlled imports4.0 points availableAsk in the demoImport an existing list with custom fields and identify duplicate records. | โ Supported Bulk upsert and field handling. 4.0 / 4.0 pointsEvidence โ |
Workflow depthAPI access to reporting4.0 points availableAsk in the demoRetrieve campaign results or recipient events through an API. | โ Supported Connector exposes campaign/subscriber statistics. 4.0 / 4.0 pointsEvidence โ |
Workflow depthOrder or product data in emails4.0 points availableAsk in the demoInsert a relevant product or order detail from a connected store. | โ Supported Commerce purchase records. 4.0 / 4.0 pointsEvidence โ |
Workflow depthRe-entry and exit rules4.0 points availableAsk in the demoStop a sequence after conversion and define if a contact may re-enter. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthSending permissions4.0 points availableAsk in the demoSeparate the person drafting a campaign from someone allowed to send it. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthPreview and test-send workflow5.0 points availableAsk in the demoReview desktop and mobile rendering and send a test before publication. | ? Not verified Selected-recipient preview not reviewed. 0.0โ5.0 / 5.0 pointsEvidence โ |
Workflow depthPortable contacts and events5.0 points availableAsk in the demoExport a segment and its relevant engagement records in a usable format. | โ Supported CSV contacts and identified outcomes. 5.0 / 5.0 pointsEvidence โ |
AIEditable AI campaign content5.0 points availableAsk in the demoGenerate a subject or email from a brief, then edit it before sending. | โ Supported Editable AI drafts. 5.0 / 5.0 pointsEvidence โ |
AIBehaviour-based send-time optimisation5.0 points availableAsk in the demoShow how historic engagement changes an individual contact's send time. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
AIAI audience or campaign analysis5.0 points availableAsk in the demoCreate an audience or explain campaign performance through a natural-language prompt. | โ Supported Account-grounded AI analysis. 5.0 / 5.0 pointsEvidence โ |
โNot verifiedโ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.
Marketing automation โ 20 scored checks
| Capability & demo question | Kit50โ100/100 documented fit |
|---|---|
Core workflowEvent-triggered entry7.0 points availableAsk in the demoEnter a journey when a form, purchase or named event occurs. | โ Supported Form/tag entry. 7.0 / 7.0 pointsEvidence โ |
Core workflowConditional journey branches7.0 points availableAsk in the demoRoute contacts differently according to behaviour and profile data. | โ Supported Tag/custom-field conditions. 7.0 / 7.0 pointsEvidence โ |
Core workflowTimed waits7.0 points availableAsk in the demoPause a journey for a defined period before the next action. | โ Supported Sequence timing. 7.0 / 7.0 pointsEvidence โ |
Core workflowMultiple messaging channels7.0 points availableAsk in the demoSend email and another channel within one coordinated journey. | ? Not verified Not verified. 0.0โ7.0 / 7.0 pointsEvidence โ |
Core workflowJourney performance reporting7.0 points availableAsk in the demoSee how many contacts reached each step and where they stopped. | โ Supported Sequence delivery/engagement statistics. 7.0 / 7.0 pointsEvidence โ |
Workflow depthConversion exit rules4.0 points availableAsk in the demoRemove a contact from a sales reminder after purchase. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthRe-entry control4.0 points availableAsk in the demoSet whether and when a contact can repeat the same journey. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthContinuously updated audiences4.0 points availableAsk in the demoChange a contact's eligibility when their behaviour changes. | โ Supported Segments refresh; cannot trigger directly. 4.0 / 4.0 pointsEvidence โ |
Workflow depthLead or engagement scoring4.0 points availableAsk in the demoIncrease and decrease a score based on different actions. | โ Supported Pro engagement scoring. 4.0 / 4.0 pointsEvidence โ |
Workflow depthCRM handover4.0 points availableAsk in the demoAssign a qualified lead and preserve the triggering context. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthExternal actions and webhooks4.0 points availableAsk in the demoTrigger an external system and show the event payload. | โ Supported Event webhooks. 4.0 / 4.0 pointsEvidence โ |
Workflow depthRandomised journey split4.0 points availableAsk in the demoTest two paths and compare the chosen outcome. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthControlled send windows4.0 points availableAsk in the demoHold messages outside selected days or time windows. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthChannel consent enforcement4.0 points availableAsk in the demoBlock one channel after permission changes while preserving allowed actions. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthContact-frequency controls4.0 points availableAsk in the demoShow how overlapping journeys avoid excessive messages. | ? Not verified Not verified. 0.0โ4.0 / 4.0 pointsEvidence โ |
Workflow depthTest and execution history5.0 points availableAsk in the demoRun a test contact and inspect the sequence of steps taken. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
Workflow depthJourney editing permissions5.0 points availableAsk in the demoRestrict who can alter or activate a live journey. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
AIAI-assisted journey drafting5.0 points availableAsk in the demoDescribe a journey and inspect the generated steps before activation. | โ Supported Connector creates sequence drafts. 5.0 / 5.0 pointsEvidence โ |
AIPredictive timing or audience decisions5.0 points availableAsk in the demoDemonstrate a predictive recommendation based on engagement or purchase data. | ? Not verified Not verified. 0.0โ5.0 / 5.0 pointsEvidence โ |
AIAI-assisted performance analysis5.0 points availableAsk in the demoAsk which journey step needs attention and inspect the supporting data. | โ Supported AI reads actual sequence results. 5.0 / 5.0 pointsEvidence โ |
โNot verifiedโ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.