๐Ÿ‡ฌ๐Ÿ‡ง UNITED KINGDOM EDITIONUK context. Clear evidence. Better decisions.
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UK SOFTWARE PROFILE

folk

folk builds relationship records from email, meetings and messaging. Its assistants summarise interactions and help time follow-ups, while workflows personalise outreach. This is a useful fit for relationship-led selling and partnerships. Buyers with strict stage validation or detailed revenue forecasting should demonstrate those requirements separately.

Evidence checked 20 Oct 2026 ยท Product-level research, not a hands-on review

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One product. Different jobs.

Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.

Pricing & practicalities

Model your total cost โ†—

Published starting point

US$24.00

Standard ยท member/month ยท annual billing
VAT basis not stated

$288/member/year; monthly option $30. Premium is $48/month annually or $60 monthly.

Check current price โ†—

Consider before choosing

  • Sequences use the custom sender
  • Group-permission plan documents conflict
  • AI credits and email quotas apply

Connected workflows

  • Gmail
  • Outlook
  • WhatsApp
  • Zapier
  • Make
  • API

Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.

Plans and feature boundaries

The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.

PlanPublished priceDocumented inclusionsLimits and conditions
Standard
Plan source โ†—
USD 24
Annual commitment / prepayment ยท Confirm billing unit in source
  • Pipelines
  • AI assistants
  • Email sync
2,000 messages/member/month; 2,000 magic fields/workspace/month.
Premium
Plan source โ†—
USD 48
Annual commitment / prepayment ยท Confirm billing unit in source
  • Sequences
  • Custom objects
  • Dashboards
  • API
5,000 messages/member/month; 5,000 magic fields/workspace/month.
Enterprise
Plan source โ†—
USD 80
Annual commitment / prepayment ยท Confirm billing unit in source
  • Group permissions
Current pricing allocates group permissions here; help documentation mentions Premium. Confirm entitlement.

BEHIND THE AI CLAIM

AI capabilities

Relationship recaps, follow-up suggestions and personalised email workflows.

Documented capabilities

  • Recaps
  • Research notes
  • Trigger-based outreach

Plans, limits & questions

  • Monthly credits
  • Review recipient scope and sending behaviour
AI evidence โ†—

Feature-by-feature evidence

CRM software โ€” 20 scored checks

Inside the feature comparison

โœ“ Supported ยท โ— Limited ยท โˆ’ Not supported ยท ? Not verified

CRM software: feature evidence and contribution to the score
Capability & demo questionfolk48โ€“100/100 documented fit
Core workflowContacts linked to organisations7.0 points available
Ask in the demo

Create a person, link them to an organisation and show their shared activity history.

โœ“ Supported

People and company records.

7.0 / 7.0 pointsEvidence โ†—
Core workflowCustom sales pipelines7.0 points available
Ask in the demo

Create stages with probabilities and move a deal through them.

? Not verified

Not established by reviewed sources.

0.0โ€“7.0 / 7.0 pointsEvidence โ†—
Core workflowTwo-way email history7.0 points available
Ask in the demo

Send and receive an email and show both against the correct contact.

โœ“ Supported

Google, Microsoft and WhatsApp sync.

7.0 / 7.0 pointsEvidence โ†—
Core workflowOwned follow-up tasks7.0 points available
Ask in the demo

Assign a dated follow-up to another seller and show their overdue queue.

? Not verified

Not established by reviewed sources.

0.0โ€“7.0 / 7.0 pointsEvidence โ†—
Core workflowPipeline and activity reporting7.0 points available
Ask in the demo

Filter open pipeline by owner and expected closing month.

โœ“ Supported

Premium dashboards.

7.0 / 7.0 pointsEvidence โ†—
Workflow depthDuplicate merge4.0 points available
Ask in the demo

Import a duplicate and merge it without discarding useful history.

โœ“ Supported

Automatic and reviewed merging.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthRequired stage-specific fields4.0 points available
Ask in the demo

Prevent a deal entering proposal stage until required information is entered.

? Not verified

Not established by reviewed sources.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthRule-based lead assignment4.0 points available
Ask in the demo

Route two enquiries to different owners based on territory or value.

? Not verified

Not established by reviewed sources.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthConditional follow-up automation4.0 points available
Ask in the demo

Start a sequence and show what changes when the prospect replies.

? Not verified

Sequence supported; reply-exit not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthForecast and recurring revenue4.0 points available
Ask in the demo

Separate one-off and recurring revenue in a forecast.

? Not verified

Not established by reviewed sources.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthTracked quotations4.0 points available
Ask in the demo

Produce a quotation from deal products and retain the sent version.

? Not verified

Not established by reviewed sources.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthRecord visibility permissions4.0 points available
Ask in the demo

Show what a salesperson can and cannot see in another team's accounts.

โœ“ Supported

Group-specific access levels.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthField change history4.0 points available
Ask in the demo

Find who changed an opportunity amount and when.

? Not verified

Not established by reviewed sources.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthCustom related records4.0 points available
Ask in the demo

Link a custom asset or contract record to a customer.

โœ“ Supported

Premium custom objects.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthAPI read and write4.0 points available
Ask in the demo

Create a record externally and retrieve the resulting identifier.

? Not verified

Not established by reviewed sources.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthUsable record export5.0 points available
Ask in the demo

Export contacts and deals with stable identifiers and relationships.

? Not verified

Not established by reviewed sources.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
Workflow depthSales-to-delivery handover5.0 points available
Ask in the demo

Turn a won deal into an owned delivery process without re-entering customer details.

? Not verified

Not established by reviewed sources.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIContext-aware AI email drafts5.0 points available
Ask in the demo

Draft a follow-up grounded in the actual contact or opportunity history.

โœ“ Supported

AI-personalised email drafts.

5.0 / 5.0 pointsEvidence โ†—
AIAI meeting or record summaries5.0 points available
Ask in the demo

Summarise a real interaction and identify the next action.

โœ“ Supported

AI interaction summaries.

5.0 / 5.0 pointsEvidence โ†—
AIAI prioritisation or research5.0 points available
Ask in the demo

Show prospect research or a recommended next action and the information behind it.

โœ“ Supported

Context-based follow-up suggestions.

5.0 / 5.0 pointsEvidence โ†—

โ€œNot verifiedโ€ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

Follow the evidence

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