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UK SOFTWARE PROFILE

AWeber

AWeber combines newsletters with tag-based subscriber journeys. Its visual workflow can route people by engagement or purchase-related tags, while reports identify responding subscribers. AI assists subject lines and brand-based newsletter drafts. Send allowances and list-level organisation deserve attention before migration.

Evidence checked 20 Oct 2026 ยท Product-level research, not a hands-on review

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One product. Different jobs.

Each score uses that category's criteria. Compare products within a category, rather than comparing scores across unrelated tasks.

Pricing & practicalities

Model your total cost โ†—

Published starting point

US$15.00

Lite ยท per month at 500 subscribers ยท monthly billing
VAT basis not stated

Lite $15 monthly or $150 annually; Plus $30 monthly or $240 annually, at 500 subscribers. Send-volume limits can move billing to the next subscriber tier.

Check current price โ†—

Consider before choosing

  • Tags are list-specific
  • Send limits can trigger automatic tier upgrade
  • Workflow experiments may require manual duplicated flows
  • Advanced AI analytics unverified

Connected workflows

  • Shopify
  • WooCommerce
  • PayPal
  • WordPress
  • Zapier

Confirm the integration's direction, permissions, plan and sync behaviour with the supplier.

Plans and feature boundaries

The feature score covers the product across documented plans. This table shows package differences; it does not mean every scored feature is included in the starting price.

PlanPublished priceDocumented inclusionsLimits and conditions
Lite
Plan source โ†—
USD 15
monthly ยท Confirm billing unit in source
  • Email automation
  • Limited lists/segments
500 subscribers; 5,000 sends/month.
Plus
Plan source โ†—
USD 30
monthly ยท Confirm billing unit in source
  • Unlimited lists/segments
  • Advanced reporting
  • Brand removal
500 subscribers; 6,000 sends/month.

BEHIND THE AI CLAIM

AI capabilities

Generates subject alternatives and brand-informed newsletter drafts.

Documented capabilities

  • Subject suggestions
  • Website-informed newsletter writing
  • Editable drafts

Plans, limits & questions

  • No verified account-grounded analysis
  • Advanced generation options depend on plan
AI evidence โ†—

Feature-by-feature evidence

Email marketing โ€” 20 scored checks

Inside the feature comparison

โœ“ Supported ยท โ— Limited ยท โˆ’ Not supported ยท ? Not verified

Email marketing: feature evidence and contribution to the score
Capability & demo questionAWeber61โ€“96/100 documented fit
Core workflowReusable email design7.0 points available
Ask in the demo

Build a branded newsletter and reuse a content block.

โœ“ Supported

Reusable email design.

7.0 / 7.0 pointsEvidence โ†—
Core workflowDynamic behavioural segments7.0 points available
Ask in the demo

Build a group that clicked a named email within 30 days but has not purchased; show it updates.

โœ“ Supported

Dynamic saved searches.

7.0 / 7.0 pointsEvidence โ†—
Core workflowTriggered welcome sequence7.0 points available
Ask in the demo

Subscribe a test contact and start a timed welcome sequence.

โœ“ Supported

Signup-triggered welcome flow.

7.0 / 7.0 pointsEvidence โ†—
Core workflowContact-level campaign results7.0 points available
Ask in the demo

Identify who clicked, bounced or unsubscribed, rather than only a campaign total.

โœ“ Supported

Contact-level campaign statistics.

7.0 / 7.0 pointsEvidence โ†—
Core workflowUnsubscribe and suppression handling7.0 points available
Ask in the demo

Unsubscribe a test contact and show they cannot receive the next marketing send.

โœ“ Supported

Suppression and blocked-domain controls.

7.0 / 7.0 pointsEvidence โ†—
Workflow depthCustom sending-domain authentication4.0 points available
Ask in the demo

Show how a customer-owned sending domain is authenticated.

โœ“ Supported

DKIM/DMARC checks before dispatch.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthA/B campaign tests4.0 points available
Ask in the demo

Compare two subject lines with a defined winning measure.

โœ“ Supported

Broadcast split tests.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthConditional content blocks4.0 points available
Ask in the demo

Show different offers within the same campaign based on a contact field.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthClick and purchase branches4.0 points available
Ask in the demo

Wait two days and send different follow-ups to clickers and purchasers.

โœ“ Supported

Click/purchase-tag paths.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthTopic-level preferences4.0 points available
Ask in the demo

Let a contact stop one topic while retaining another.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthControlled imports4.0 points available
Ask in the demo

Import an existing list with custom fields and identify duplicate records.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthAPI access to reporting4.0 points available
Ask in the demo

Retrieve campaign results or recipient events through an API.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthOrder or product data in emails4.0 points available
Ask in the demo

Insert a relevant product or order detail from a connected store.

โœ“ Supported

Connected commerce purchase context.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthRe-entry and exit rules4.0 points available
Ask in the demo

Stop a sequence after conversion and define if a contact may re-enter.

โ— Limited

Exit controls; re-entry unverified.

2.0 / 4.0 pointsEvidence โ†—
Workflow depthSending permissions4.0 points available
Ask in the demo

Separate the person drafting a campaign from someone allowed to send it.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthPreview and test-send workflow5.0 points available
Ask in the demo

Review desktop and mobile rendering and send a test before publication.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
Workflow depthPortable contacts and events5.0 points available
Ask in the demo

Export a segment and its relevant engagement records in a usable format.

โ— Limited

Subscriber/message export; full events unverified.

2.5 / 5.0 pointsEvidence โ†—
AIEditable AI campaign content5.0 points available
Ask in the demo

Generate a subject or email from a brief, then edit it before sending.

โœ“ Supported

Editable generated newsletter.

5.0 / 5.0 pointsEvidence โ†—
AIBehaviour-based send-time optimisation5.0 points available
Ask in the demo

Show how historic engagement changes an individual contact's send time.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIAI audience or campaign analysis5.0 points available
Ask in the demo

Create an audience or explain campaign performance through a natural-language prompt.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—

โ€œNot verifiedโ€ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

Marketing automation โ€” 20 scored checks

Inside the feature comparison

โœ“ Supported ยท โ— Limited ยท โˆ’ Not supported ยท ? Not verified

Marketing automation: feature evidence and contribution to the score
Capability & demo questionAWeber42โ€“94/100 documented fit
Core workflowEvent-triggered entry7.0 points available
Ask in the demo

Enter a journey when a form, purchase or named event occurs.

โœ“ Supported

Signup, tag and store events.

7.0 / 7.0 pointsEvidence โ†—
Core workflowConditional journey branches7.0 points available
Ask in the demo

Route contacts differently according to behaviour and profile data.

โœ“ Supported

Behaviour/tag branches.

7.0 / 7.0 pointsEvidence โ†—
Core workflowTimed waits7.0 points available
Ask in the demo

Pause a journey for a defined period before the next action.

โœ“ Supported

Timezone-aware waits.

7.0 / 7.0 pointsEvidence โ†—
Core workflowMultiple messaging channels7.0 points available
Ask in the demo

Send email and another channel within one coordinated journey.

? Not verified

Not verified.

0.0โ€“7.0 / 7.0 pointsEvidence โ†—
Core workflowJourney performance reporting7.0 points available
Ask in the demo

See how many contacts reached each step and where they stopped.

โœ“ Supported

In-builder send/open/click metrics.

7.0 / 7.0 pointsEvidence โ†—
Workflow depthConversion exit rules4.0 points available
Ask in the demo

Remove a contact from a sales reminder after purchase.

โ— Limited

Purchase-tag exits; precise configuration needs demo.

2.0 / 4.0 pointsEvidence โ†—
Workflow depthRe-entry control4.0 points available
Ask in the demo

Set whether and when a contact can repeat the same journey.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthContinuously updated audiences4.0 points available
Ask in the demo

Change a contact's eligibility when their behaviour changes.

โœ“ Supported

Dynamic segments.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthLead or engagement scoring4.0 points available
Ask in the demo

Increase and decrease a score based on different actions.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthCRM handover4.0 points available
Ask in the demo

Assign a qualified lead and preserve the triggering context.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthExternal actions and webhooks4.0 points available
Ask in the demo

Trigger an external system and show the event payload.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthRandomised journey split4.0 points available
Ask in the demo

Test two paths and compare the chosen outcome.

โ— Limited

Duplicate flows and route via tags/forms.

2.0 / 4.0 pointsEvidence โ†—
Workflow depthControlled send windows4.0 points available
Ask in the demo

Hold messages outside selected days or time windows.

โœ“ Supported

Workflow timezone and waiting steps.

4.0 / 4.0 pointsEvidence โ†—
Workflow depthChannel consent enforcement4.0 points available
Ask in the demo

Block one channel after permission changes while preserving allowed actions.

โ— Limited

Email suppression; other channels unverified.

2.0 / 4.0 pointsEvidence โ†—
Workflow depthContact-frequency controls4.0 points available
Ask in the demo

Show how overlapping journeys avoid excessive messages.

? Not verified

Not verified.

0.0โ€“4.0 / 4.0 pointsEvidence โ†—
Workflow depthTest and execution history5.0 points available
Ask in the demo

Run a test contact and inspect the sequence of steps taken.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
Workflow depthJourney editing permissions5.0 points available
Ask in the demo

Restrict who can alter or activate a live journey.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIAI-assisted journey drafting5.0 points available
Ask in the demo

Describe a journey and inspect the generated steps before activation.

? Not verified

Content drafting; journey generation unverified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIPredictive timing or audience decisions5.0 points available
Ask in the demo

Demonstrate a predictive recommendation based on engagement or purchase data.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—
AIAI-assisted performance analysis5.0 points available
Ask in the demo

Ask which journey step needs attention and inspect the supporting data.

? Not verified

Not verified.

0.0โ€“5.0 / 5.0 pointsEvidence โ†—

โ€œNot verifiedโ€ means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

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