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3. Set what matters to youCore workflowWorkflow depthAI

Standard weights total 100 points, including 15 for AI. Your choices are normalised back to 100.

Social media management / YOUR COMPARISON

The fit, side by side.

Sorted by your documented score

Metricool

Metricool ↗

86–98/100

88% evidence coverage

With AI excluded: 86–100/100

US$25.00
account / month · excl. VAT

Small teams and agencies balancing multi-brand reporting with controlled publishing.

English-language service with international purchasing. Confirm regional tax, billing currency and required location in the offer.

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The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.

Social media management: feature evidence and contribution to the score
Capability & demo question	Metricool86–98/100 documented fit
Core workflowMulti-network calendar5.0 points available Ask in the demo Demonstrate multi-network calendar with our own account and explain limits, permissions and the required plan.	✓ Supported Schedule across supported networks. 5.0 / 5.0 pointsEvidence ↗
Core workflowMedia and design workflow5.0 points available Ask in the demo Demonstrate media and design workflow with our own account and explain limits, permissions and the required plan.	✓ Supported Google Drive and Canva integrate with paid workflows. 5.0 / 5.0 pointsEvidence ↗
Workflow depthBulk or recurring scheduling7.5 points available Ask in the demo Demonstrate bulk or recurring scheduling with our own account and explain limits, permissions and the required plan.	✓ Supported Bulk scheduling is listed; fair use applies. 7.5 / 7.5 pointsEvidence ↗
Workflow depthMandatory publishing approvals7.5 points available Ask in the demo Demonstrate mandatory publishing approvals with our own account and explain limits, permissions and the required plan.	✓ Supported Content Creators must submit posts for review on Advanced/Custom. 7.5 / 7.5 pointsEvidence ↗
Core workflowShared social inbox4.0 points available Ask in the demo Demonstrate shared social inbox with our own account and explain limits, permissions and the required plan.	✓ Supported Inbox covers supported comments and messages. 4.0 / 4.0 pointsEvidence ↗
Core workflowReusable replies4.0 points available Ask in the demo Demonstrate reusable replies with our own account and explain limits, permissions and the required plan.	✓ Supported Saved answers are documented in the inbox tools. 4.0 / 4.0 pointsEvidence ↗
Workflow depthBrand and keyword listening6.0 points available Ask in the demo Demonstrate brand and keyword listening with our own account and explain limits, permissions and the required plan.	? Not verified Broad web/keyword listening outside connected profiles is not established. 0.0–6.0 / 6.0 pointsEvidence ↗
Workflow depthAutomated DM workflows6.0 points available Ask in the demo Demonstrate automated dm workflows with our own account and explain limits, permissions and the required plan.	✓ Supported Flows automate supported social interactions; current offer conditions can change. 6.0 / 6.0 pointsEvidence ↗
Core workflowPost and audience analytics4.0 points available Ask in the demo Demonstrate post and audience analytics with our own account and explain limits, permissions and the required plan.	✓ Supported Post and audience analytics are included. 4.0 / 4.0 pointsEvidence ↗
Core workflowExportable reports4.0 points available Ask in the demo Demonstrate exportable reports with our own account and explain limits, permissions and the required plan.	✓ Supported Starter includes PDF/PPT reports. 4.0 / 4.0 pointsEvidence ↗
Workflow depthCompetitor comparisons6.0 points available Ask in the demo Demonstrate competitor comparisons with our own account and explain limits, permissions and the required plan.	✓ Supported Competitor profile comparison is listed. 6.0 / 6.0 pointsEvidence ↗
Workflow depthAPI or BI connector6.0 points available Ask in the demo Demonstrate api or bi connector with our own account and explain limits, permissions and the required plan.	✓ Supported Advanced adds API and Data Studio connector. 6.0 / 6.0 pointsEvidence ↗
Core workflowSeparate client brands4.0 points available Ask in the demo Demonstrate separate client brands with our own account and explain limits, permissions and the required plan.	✓ Supported Plans organise a specified number of brands. 4.0 / 4.0 pointsEvidence ↗
Core workflowRoles and permissions4.0 points available Ask in the demo Demonstrate roles and permissions with our own account and explain limits, permissions and the required plan.	✓ Supported Advanced supports role management. 4.0 / 4.0 pointsEvidence ↗
Workflow depthExternal client review6.0 points available Ask in the demo Demonstrate external client review with our own account and explain limits, permissions and the required plan.	✓ Supported External reviewers can approve by email. 6.0 / 6.0 pointsEvidence ↗
Workflow depthAction audit history6.0 points available Ask in the demo Demonstrate action audit history with our own account and explain limits, permissions and the required plan.	? Not verified A complete administrative action audit is not verified. 0.0–6.0 / 6.0 pointsEvidence ↗
AIAI drafting3.0 points available Ask in the demo Demonstrate ai drafting with our own account and explain limits, permissions and the required plan.	✓ Supported AI writing assistant is available even on Free. 3.0 / 3.0 pointsEvidence ↗
AIGrounded AI analysis3.0 points available Ask in the demo Demonstrate grounded ai analysis with our own account and explain limits, permissions and the required plan.	✓ Supported MCP connects an assistant to Metricool data. 3.0 / 3.0 pointsEvidence ↗
AIAI publishing actions4.5 points available Ask in the demo Demonstrate ai publishing actions with our own account and explain limits, permissions and the required plan.	✓ Supported MCP workflows can prepare/schedule content; verify client permissions. 4.5 / 4.5 pointsEvidence ↗
AIAI approval controls4.5 points available Ask in the demo Demonstrate ai approval controls with our own account and explain limits, permissions and the required plan.	◐ Limited Native approvals are documented; enforcement across every external MCP client needs verification. 2.3 / 4.5 pointsEvidence ↗

“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.

Make the comparison yours.

The fit, side by side.

Metricool ↗

Inside the feature comparison