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SMS marketing / YOUR COMPARISON
20% evidence coverage
With AI excluded: 18–100/100
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regional messaging plan · VAT basis not stated
Teams already using a connected CRM or moving an existing MessageMedia account.
The former UK MessageMedia route redirects to Sinch Engage. Confirm the current UK plan and number provisioning.
The first number is earned from documented features. Unverified capabilities create the range. Product scores do not establish the quality, reliability or price of a particular plan.
| Capability & demo question | Sinch Engage20–100/100 documented fit |
|---|---|
Core workflowBulk campaign sending7.0 points availableAsk in the demoSend a scheduled campaign to a selected contact group. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowPersonalised message fields7.0 points availableAsk in the demoPreview personalised content for several contacts before sending. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowDelivery-status reporting7.0 points availableAsk in the demoInspect delivered and failed message statuses for individual recipients. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Core workflowTwo-way SMS handling7.0 points availableAsk in the demoReceive a customer reply and show where staff respond. | ✓ Supported Shared inbox handles customer conversations. 7.0 / 7.0 pointsEvidence ↗ |
Core workflowOperational opt-out suppression7.0 points availableAsk in the demoSend an opt-out reply and show the next campaign excludes the number. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–7.0 / 7.0 points |
Workflow depthDocumented UK sender options4.0 points availableAsk in the demoShow the UK number or sender ID options available on the proposed contract. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTargeted audience selection4.0 points availableAsk in the demoSelect customers using attributes or connected events. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthScheduling and time controls4.0 points availableAsk in the demoSchedule a send and cancel it before dispatch. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEncoding and segment costs4.0 points availableAsk in the demoPreview the charge when a long message or emoji changes the number of segments. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthTracked message links4.0 points availableAsk in the demoShow recipient-level link clicks without claiming SMS-open tracking. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthProgrammatic sending4.0 points availableAsk in the demoSend a message from an API and retrieve the result. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthDelivery and reply webhooks4.0 points availableAsk in the demoReceive asynchronous status or inbound-reply events in another system. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthEvent-based SMS journeys4.0 points availableAsk in the demoTrigger a reminder or recovery message from customer activity. | ✓ Supported CRM events trigger messages and reminders. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthShared reply ownership4.0 points availableAsk in the demoAssign an incoming reply to the right colleague. | ✓ Supported Conversations can be assigned to team members. 4.0 / 4.0 pointsEvidence ↗ |
Workflow depthSpend visibility or limits4.0 points availableAsk in the demoShow usage charges and the account's available credit or spend control. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–4.0 / 4.0 points |
Workflow depthMessaging permissions5.0 points availableAsk in the demoRestrict campaign sending or access to sensitive contact lists. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
Workflow depthRecipient-level export5.0 points availableAsk in the demoExport campaign recipients with statuses and timestamps. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI-assisted SMS drafting5.0 points availableAsk in the demoDraft and edit a concise message for a named audience. | ✓ Supported Writing assistant drafts messages. 5.0 / 5.0 pointsEvidence ↗ |
AIAI-assisted audience selection5.0 points availableAsk in the demoBuild or recommend an SMS audience using customer data. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
AIAI messaging insight5.0 points availableAsk in the demoAsk the system to interpret campaign results or suggest a next step. | ? Not verified Exact workflow not verified in the reviewed material; request a demonstration. 0.0–5.0 / 5.0 points |
“Not verified” means the recorded evidence does not settle this specific check. It does not mean the feature is absent. Read the scoring method.